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Tanzania was the first African country I ever visited, and it has held a special place in my heart ever since. So have its people.

Home to more than 120 ethnic groups and over 125 languages, Tanzania is a country of extraordinary diversity – from white-sand beaches and Africa’s highest mountain to some of the world’s most remarkable wildlife.

It is also the only place on Earth where tanzanite, one of the world’s rarest gemstones, is found, in the hills of Mererani near Arusha.

But above all, Tanzania is a country of generous people who welcome you with genuine warmth and make you feel at home wherever you go. It is a land where stories, legends and oral traditions continue to shape everyday life, making every journey about much more than the places you visit.